50/50 was started in 1994 with one focus, make skating better. Their first product was the 50/50 Grindplate, a mix of plastic and metal to make grinds easier. They evolved the grindplate design until realizing the frame could become the grindplate. This created the aftermarket frame market, a replacement for the frames that came on your skates that made skating better.
Supporting 50/50 allows you to support a company that has evolved over time, showing their ongoing commitment to the blading community. Team riders include Stefan Brandow, Scotty Crawford, Sacha Lopez, Sascha Reichert, Matt Lyon, Jon Fromm, Jon Cooley, Chad Tannehill, Cesar Ceballos and Brent Trinidad.